The Selling Process

1. Comparative Market Analysis
To help you determine the best listing price, your Goldenrod Realty agent will conduct a confidential, in-depth analysis of your property as well as current real estate and market trends. Your real estate agent will:

  • °Research and analyze active, pending, and sold listings using the Northwest Multiple Listing Service (NWMLS®),
  • °Research and analyze data,
  • °Assess the cost of any improvements and remodeling,
  • °Help you complete a Free CMA Form to get your free CMA and property valuation report.

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2. Preparing the Property
Your agent will schedule a free consultation of your property. The agent will then provide you with:

  • °Explanation of the entire sales process and selling real estate,
  • °Recommendations on preparing the property for sale,
  • °Expert consultation on selling a home,
  • °Effective marketing plans tailored to your property.
  • °See our Selling Tips for more information.

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3. Listing the Property
To ease the complex process of organizing your listing, your agent will:

  • ° Prepare all listing documents for your approval,
  • °Prepare the forms and questionnaires for the Northwest Multiple Listing Service (NWMLS),
  • °Review public records and property data.
  • °Take interior and exterior measurements,
  • °Organize the marketing and advertising campaign,
  • °Take digital photos of the property,
  • °Place a "For Sale" sign in front of your property,
  • °Arrange showing schedule and instructions

4. The Selling Campaign
In order to aggressively market your home, your agent will:

  • °Publish your property online,
  • °Promote the listing through a network of brokers,
  • °Advertise your property,
  • °Provide weekly reports and results of all appointments,
  • °Assess advertising campaign and responses,
  • °Pre-qualify potential buyers

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5. Receiving an Offer
As you receive offers from interested parties, your agent will:

  • °Prepare and present your offer,
  • °Handle the escrow deposit and track contingency deadlines,
  • °Remove all conditions set forth by the buyer,
  • °Coordinate the bank appraisal and home inspection,
  • °Handle communication between Buying party,
  • °Confirm that all required legal documents are signed,
  • °Resolve any problems that might come up during the sale period.

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6. The Closing
Leading to the closing date, your agent will:

  • °Review all documents for accuracy,
  • °Make certain that all contingencies have been met,
  • °Handle key transfer and troubleshoot any post-closing complications.

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Seller FAQ’s

If you would like a full presentation of our marketing services, including a free Comparative Market Analysis, please contact us using this form or call 206/328-2027. 

Q. Why choose Goldenrod Realty?

A. At Goldenrod Realty, we offer you:

  • ° exceptional personalized service
  • °experience
  • °flexible commission plans focused on saving you the most money while getting you the best price
  • °state-of-the-art marketing technology to help connect you with thousands of potential buyers
  • ° attention to detail
  • ° integrity
  • °reliability

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Q. How is a property's value determined?

A. The agent will examine your property to determine an estimated value. This estimate is not an appraisal, but a Comparative Market Analysis (CMA). The CMA will allow you to compare your property with similar properties recently sold or currently on the market in your area. This information will help you and your agent reach together a final pricing decision.

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Q. How can I prepare my property for sale?

A. Before putting your home on the market you should review our Seller’s Tips. It offers advice on how to prepare your home for sale in order to achieve the best price possible. We will also provide you with a free Comparative Market Appraisal.

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Q. How will Goldenrod Realty market my property?

A. We market our listings using:

  • °The Northwest Mutiple Listing Service on the WWW
  • ° direct mail campaigns
  • °print advertising

For a full presentation of our marketing strategy call us at 206/328-2027 or complete our free CMA Form.

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Q. What is the standard step-by-step process to selling a home?

A. We have prepared a list detailing the entire sales process. To learn more about the standard process for marketing and selling your home, please visit The Selling Process page.

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Q. Why hire a real estate agent to sell my home?

A. A knowledgeable agent can promote your property in a fraction of the time it would take you to list the property yourself. An agent will screen all buyers to make sure they are pre-approved and will also advise you on the best marketing strategy for your property. Read our Selling Process to learn more.

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Q. What are the agent's obligations to the seller?

A. Below is the agent's obligation to his or her seller:

  1. ° Obedience – agent must carry out all lawful instructions of the seller.
  2. °Loyalty – agent must act in best interest of seller.
  3. °Disclosure – of all information that is relevant to seller.
  4. °Confidentiality – duty to keep confidential the seller's information or discussion.
  5. °Accountability – agent must account for all money, documents, or other personal property given to him or her by the seller.
  6. °Reasonable Care and Due Diligence – agent must act competently, capable of performing duties with scope of license requirements.

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Q. What are some determining factors when selling a property?

A. It is widely known that the price and condition of the property are the most important determining factors when selling a property. A well-priced property that is in good condition will sell faster than an expensive property in poor condition. It is important take into consideration the CMA when pricing your property to ensure that it is not priced above what the market can sustain. For example, a property in excellent condition may be priced higher compared to a similar property with fewer amenities.

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Preparing Your House

First impressions are everything—especially when it comes to selling your home. Preparing your property for sale gives you a major advantage over your competition. Use the following suggestions to prepare your house for the sale.

  • ° Make sure every room in the home—including basements, closets, attics and garages—are tidy and clean.
  • °Pack all personal items that are not necessary for the remainder of your time in the house.
  • °It is easier for potential buyers to feel at home at a place that does not have many family photographs, collectibles, trophies and ornaments on display.
  • °Put your boxes and other bulky items in storage. This will make your property look more spacious.
  • °Let one of our trained staff to come and review your home. They will be able to point out the areas that may need more paint or a superficial repair to increase your property’s value.
  • °Do not spend huge sums of money remodeling. You have no way of knowing what the next owner will like and dislike.

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How to deal with common problem areas:

Exterior

  • °Curb Appeal: Inspect driveways and sidewalks for cracking or crumbling. Patch as necessary.
  • °Lawn and Yard: Grass should be cut and edged, hedges trimmed, leaves raked and gardens weeded. Plant seasonal colorful flowers to brighten up your yard.
  • °Windows: Clean windows inside and out to give your home a "brighter" feel.
  • °External Aspect: Make sure the exterior is in good condition. Paint or power-wash as needed.
  • °Roof and Gutters: Your roof, gutters and down pipes should be in good condition and free of leaves.
  • °Front Entrance: Apply a fresh coat of paint to enhance your property’s appearance. Add potted plants and welcome doormats (in good condition!) to put potential buyers in the right frame of mind.

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Interior

  • °Kitchen: The kitchen is one of the most important areas in the house. Make sure that the sink, counter tops and all appliances are clean and uncluttered. Flooring should be in good repair.
  • °Bathrooms: Keep them spotless, fresh and dry. If necessary, repair grouting around the bath and between the tiles and scrub tiles with mildew remover. Towels and rugs should be clean and neat. Mirrors and glass shower doors should be sparkling clean.
  • °Bedrooms: Keep them neat. Beds should be made and clothing put away. Try to keep toys tidy in children’s rooms.
  • °Walls and Woodwork: Keep them clean and free from marks. If you repaint, choose light neutral colors such as beige and off-whites, which have the widest appeal to the largest percentage of buyers. If you have any rooms decorated in dark colors you should consider repainting to make them look bigger.
  • °Closets and Cabinets: Storage spaces appear much larger when they are neat and organized.
  • °Window Treatments: Curtains and shades should be clean and left open to give your home a bright and airy feeling.
  • °Plumbing: Be certain that all taps, showers and toilets work properly and do not leak.
  • °Fans and Air Conditioners: Keep units clean and well maintained. Remove dust and dirt from the exterior of the unit and any air vents and in-takes. Repair noisy fans. Replace or paint rusty fan blades.
  • °Lighting and Sound: Bright, cheerful lighting creates a positive environment. Open the blinds and turn on lights during showings. Make sure there are no blown light bulbs. Turn off the TV, dishwasher and other noisy appliances, and play soft background music.

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Additional Tips:

  • °Make sure your agent has a feature sheet available for prospective buyers. A survey of your property can also be very helpful.
  • °Think safety first. Remove and repair all items that could cause visitors to stumble or get hurt in any way.
  • °Odors from pets, smoking or cooking can prevent a sale. Make sure your home looks and smells fresh.
  • °Pets and animals should be kept away from the premises or safely confined during appointments.

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